(Hype Bot) – 2024 brings more than just one summer hit; it’s a summer full of songs. Find out how our perception of summer music has changed.
go through Tatiana Sirisano MIDiA Research Department
Over the past few years, MIDiA has often expressed a lack of “summer songs.” Every summer there’s an undeniable hit song that everyone can agree on, like 2016’s “One Dance” or 2017’s “Despacito.” Center, Everybody’s Got a Hit Song has generated many hits for individuals and their scenes – but rarely lasts an entire month, let alone an entire season.
That’s what makes this summer so compelling: It seems like every big pop culture moment has music as its undercurrent. Of course, the most common one is “BRAT Summer”. But what followed was an explosive rap battle between Drake and Kendrick Lamar. At some point in May, you couldn’t walk down a block in Brooklyn without hearing Lamar’s “Not Like Us” blasting from someone’s speakers. The song even made it to the Copa America semi-finals in July, with the victorious Argentina team using it to taunt Drake after he failed to bet on his native Canada. As the “summer of sports” at the Paris Olympics continues, Lady Gaga and Céline Dion perform at a lavish opening ceremony, Snoop Dogg becomes an unexpected star commentator, breakdancer Raygun divides the internet, and multiple athletes use Charli XCX Celebrate your victory. Elsewhere in US politics, Kamala Harris’ campaign painted itself “BRAT” green and sold hats modeled after Chappelle Rowan merchandise, while fans responded by adding Harris’s “Coconut Tree” ” The speech was remixed into pop songs and forgotten. Tinashe’s “Nasty” is another of the most popular songs on TikTok, not only as an original but also as a fan-made remix.
“This may not be a better outcome”
probably not one A song of the summer, but this is undoubtedly the song of the summer. Isn’t this a better outcome? Artists this summer are sharing these moments, not just enjoying a brief radio buzz but cementing themselves in broader pop culture history.
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While Beyoncé, Ariana Grande and Dua Lipa all released spring albums, the old guard of global superstars was conspicuously absent from summer’s pop culture moments, and—dare we say—the world even It doesn’t seem like it’s all about Taylor Swift anymore. That doesn’t mean these artists aren’t doing well; It’s just that their success is largely contained to streaming platforms (and in Swift’s case, her tours). Musical moments used to happen in consumer spaces, such as radio or music festivals. But these days, they’re increasingly happening elsewhere: on social media and other areas of entertainment and, especially this summer, sports. Song flow is a symptom of these moments, but not the cause. This is another disagreement at work.
“The handful of superstars and hitmakers have been replaced by mid-tier stars”
The good news is that music has proven its ability to be a powerful force in culture, even in an increasingly fragmented world where attention is increasingly scarce. But the way this influence is shaped has fundamentally changed. A handful of superstars and hits have been replaced by mid-level stars and their songs. Music increasingly serves as the soundtrack to seminal pop culture moments Exceedmusic. While streaming services benefit from these moments, they are not the space that drives them.
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