MONTREAL (Celebrity Access) – Canadian theater presenter Cirque du Soleil Entertainment Group and German recorded music giant BMG have announced a partnership that includes collaboration on catalog management and a range of music-oriented initiatives.
Under the terms of the agreement, BMG will oversee the management of Cir du Soleil’s catalog of original scores, soundtracks and new album releases, as well as the music publishing house that will manage its productions and co-write new songs and releases.
The partnership will be led by Cirque du Soleil STUDIO, Cirque du Soleil’s new music division, which will help serve the company’s existing fans while attracting new fans to the brand.
The first release under the new partnership is the soundtrack to SONGBLAZERS, Cirque du Soleil’s latest theatrical production focused on country music and its stars.
The album was recorded at Sound Emporium Studios in Nashville and was executive produced by Grammy Award-winning producer Daniel Tashian, and features the cast and country music artists performing together/
Upcoming projects include a new Cirque du Soleil soundtrack and releases from artists and songwriters inspired by Cirque du Soleil’s work.
Anne Belliveau, Chief Customer Experience Officer, Cirque du Soleil Entertainment Group said: “The power of music has long been a force that unites cultures and people in Cirque du Soleil’s productions around the world. As music plays an integral role in our productions , we are proud to finally be entering the music industry and exploring this new avenue. Over the past few years, BMG has brought a new vision to the music industry, and we look forward to working with BMG on a variety of music-related opportunities.
“Cirque du Soleil is one of the most innovative and creative entertainment companies in the world. We are delighted to be Cirque du Soleil’s new home for publishing and recorded music, and to collaborate on the upcoming album. This will provide a great opportunity for BMG Diversity Providing unparalleled opportunities to diverse artists, songwriters and labels, we work together to celebrate and elevate global culture by showcasing diverse musical output and changing the way audiences around the world discover new music.
