Tokyo (CelebrityAccess) – Virgin Music Group, a division of Universal Music Group, announced a strategic partnership with Japanese animation studio Frontier Works to release animation-related music projects.
VMG will support Frontier Works and its music catalog for games such as “Ensemble Stars!!” through VMG’s AI-powered publishing and marketing platform and team of music experts.
According to the “2023 Animation Industry Report” released by the Japan Animation Association, the market size of Japan’s domestic animation industry will reach 20.57 billion US dollars/2.927 billion yen in 2023, an expansion of 106% from the previous year.
“Frontier Works’ mission is to enrich the hearts and bring people closer together through our work and services. We are encouraged that VMG’s new technology and its expertise in the music business will help us Develop highly satisfying content that more customers can enjoy.
“Frontier Works has an incredible slate of anime-related entertainment, filled with great music, that is resonating with new audiences around the world now more than ever. We are honored and excited to partner with a new generation of anime-related content In collaboration with top player Frontier Works, we want to celebrate the music of animated content by expanding its global reach and introducing fans to this powerful genre in new markets beyond Japan. Nat Pastor, Co-CEO of Virgin Music Group added.
