NEW YORK (CelebrityAccess) — Bravado, the merchandise and brand management company of Universal Music Group, has announced a new round of hiring and promotions across all divisions.
UMG said the management changes are aimed at providing additional support to the company’s customers.
New senior executive hires at Bravado include Colin McIntosh, who was named treasurer, and promotions such as Ashley Fogerty, who currently oversees business affairs; Bill Ashton, who was named senior vice president of commerce; Brian Schechter, who currently Keith Taperell, head of brand management, will oversee licensing; Stacie Swanson is promoted to the newly created role of vice president of artist strategy.
Reporting to Bill Ashton are the following executives: Briana Farrell (has been named Vice President, U.S. Retail) and Keith Taperell (has been named Vice President, Licensing).
In addition, Rachel Redfearn will serve as senior vice president of UK A&R, brand management and brand liaison, and will continue to lead the UK’s A&R, brand management and brand liaison teams.
“Over the past few years, we have been working hard to create an organization that better meets our global staffing needs. Helping artists connect with fans around the world will always be our driving force, and I’m excited to announce this new of leadership who will ensure the artists’ vision becomes a reality,” said Matt Young, President of Bravado.
