When influencer Morgan Leigh Willett teamed up with fashion company Thread Vision three years ago, their collaboration quickly became a huge success. By seamlessly blending Morgan’s authentic brand with Thread Vision’s design expertise, they create unique, highly sought-after products. Their latest hit? Playful “Unhinged” hat – inspired by emotions we all feel at times. The ‘Unhinged’ hat perfectly captures the balance between calm and chaos, making it a must-have accessory. We thank Thread Vision and Morgan Leigh Willett for their donation social life magazine Readers get an exclusive look at the inspiration and design process behind one of her hot new products, the “Unhinged” hat.
Megan Ford: What does that include? Project attracted Thread Vision And inspired them to work with Morgan Leigh Willett?
Thread Vision and Morgan Leigh Willett: Thread Vision has been working with Morgan for over three years and we are very proud of the products we have created together! I believe our partnership works because it allows us to focus on our areas of expertise; Thread Vision handles product design and development, and Morgan creates content to grow her personal brand by customizing and enhancing the products!
Megan Ford: How does the word “insanity” inspire Ms. Morgan Leigh Willett’s creations of products or hats?
Thread Vision and Morgan Leigh Willett: Morgan created the Insanity Hat based on her personal association with the quote and realized she wasn’t the only one feeling a little unhinged… It’s for those… who like to go to bed at ten but enjoy a good dose of wild Designed for girls of the night. Prioritize health and fitness, but never say no to a spicy margarita. He received treatment, but his condition often worsened. They live by an organized to-do list but have no idea what’s really going on. We can all relate!
Megan Ford: What was the design process like for this hat?
Thread Vision and Morgan Leigh Willett: Morgan is the creative force behind the product, ensuring the most authentic and consistent style possible. She shared her initial concepts with us and her talented graphic designer Casey Jones, who developed the graphics and overall design concepts. Once passed to Thread Vision, we bring the concept to life by optimizing art size and layout, enhancing brand details, and sourcing materials and colors. After the details are approved, we create samples to ensure the final product matches our vision. The prototype of the “Unhinged” hat was beautifully crafted and an instant success. The style has sold out twice and is now available in a sleek new black colorway.
Meghan Forte: Does Ms. Morgan Leigh Willett have any plans to create more products using Thread Vision in the future?
Thread Vision and Morgan Leigh Willett: Yes! Morgan’s diverse products enjoy continued success year after year. Her “Word of the Year” crewneck continues to be a fan favorite and is released each fall, reflecting the audience’s shared excitement about setting the year’s theme. Her customized yearly planners are another hit, helping her followers stay organized and inspired. We also have socks and t-shirts out and can’t wait to reveal what we create together next!
The “Unhinged” hat is a fun and expressive concept. With products such as the “Unhinged” hat selling out twice and now making a triumphant return in a stylish black colorway, the collaboration between Morgan Leigh Willett and Thread Vision has just begun. From annual programs to the annual Crewneck, this dynamic partnership continues to evolve, exciting Morgan fans with fresh and exciting ideas. exist social life magazinewe’re excited to follow Morgan Leigh Willett’s inspiring work and partnership with Thread Vision to see what innovative projects they come up with next. Don’t wait, order your hat now.
Morgan Leigh Willett widely recognized for winning 2016 season Big Brother: over the top, And expanded her influence through the launch of the podcast, closure Morgan Willett’s Track, Along with her burgeoning content creation career. A huge thank you to Morgan Willett and the Thread Vision team for sharing their time and insights with us social life magazine.
Check out the Move Like Morgan website
