LOS ANGELES (CelebrityAccess) — Digital ticketing company True Tickets has announced a new partnership with the Los Angeles Music Center, one of the largest performing arts centers in the United States.
The deal will see True Tickets provide digital event ticketing services for a range of performances and cultural events at the Music Centre, curated by its in-house programming arm TMC Arts.
Located in downtown Los Angeles, the Music Center campus includes four renowned theaters – Dorothy Chandler Hall, Ahmanson Theatre, Mark Tepper Forum and Walt Disney Concert Hall – as well as outdoor performance and event spaces such as Jerry’s · Moss Square and Gloria Molina Park.
“Partnering with True Tickets allows us to provide audiences with a more streamlined and secure ticketing process,” said Bonnie M. Goodman, Music Center’s senior vice president of marketing and communications. “As we celebrate our 60th anniversary in 2024, this partnership demonstrates our ongoing commitment to innovation and inclusivity, ensuring our guests have easier and safer access to our annual dance residencies and tickets to various TMC Arts events.
Ken Lesnik, Head of Business Development at True Tickets, added: “We are excited to join forces with Music Center. Our technology is designed to protect patrons from the growing threat of ticket fraud while delivering an efficient and seamless ticketing experience. This partnership represents An important step forward in ensuring audiences can focus on enjoying the world-class performances and experiences the Music Center is known for.
