(Hype Bot) – Threading tools for creators are being improved with some new features. In just 13 months since its launch, Threads has 200 million active users, making it a must-have social media platform.
A good starting point is our A beginner’s guide to threading for musicians.
The Twitter/X competitor launched in July 2023 and reached 150 million users by April 2024 and 175 million in July, adding 50 million active users in July alone. By comparison, Twitter/X owner Elon Musk said the number of monthly users exceeded 600 million in May, but that number appears to be declining.
After a mixed release, Threads tools for creators are continuing to improve.
“Since launch, we’ve been continuously improving Threads to solve the biggest pain points people face, working to provide you with relevant posts in real time, and empowering you to share the best content,” Meta said in a blog post.
what’s new
- New Threads Web features include analytics (“insights”)
- multiple drafts
- Scheduling features make it easier to plan content and connect with new and existing audiences
Insight and Drafts are already available, and scheduling is in beta. All functionality will be available initially on the Threads Web platform.
Bruce Horton He is the founder and editor of Hypebot, senior consultant at Bandsintown, president of Skyline Artists Agency, and professor at the Berkeley School of Music.
