Located in Fort Lauderdale, Florida Keona Communicationsis an experienced public relations firm with strong capabilities and a long history in multiple industries. I had the pleasure of speaking with Jodie Booras on behalf of Social Lifestyle Magazine to find out more about what Make Kaiona Communications stand out in the industry.
Jodie Booras, founder of Kaiona Communications, believes that “the reason marketing and communications is one of the most effective ways to reach consumers is because if done right, you can do it like another person Communicate, rather than sell to others or tell them what they want.
When clients work with Kaiona Communications on a project, they can expect exceptional quality. Ms. Booras elaborates: “As the founder of Kaiona Communications, I deal directly with all of our clients. Unlike clients from large agencies, this personalized approach ensures that our clients always interact directly with the founders.
With experience in the field, Judy Brass emphasizes the importance of teamwork and collaboration in public relations. In it, she said: “Throughout my career I’ve had the pleasure of working with many incredibly talented marketers, communicators, strategists and designers so we can deliver whatever our clients need in this space.”
Ms. Brass also emphasized her company’s unique background. “What makes my company stand out is my connections and the depth of experience I bring to the table. I have held in-house marketing and public relations roles and worked for a number of specialized agencies in different industries, from businesses like Expedia and Hotels.com tier travel companies to B2C consumer products and B2B technology companies.
Public relations and marketing weren’t always part of Judy’s plan. She shared the story of how she broke into the industry, recalling, “My journey as a publicist and marketer began after I changed majors twice at Salisbury University in Maryland. I initially majored in in Marine Biology, then switched to Business, and ended up majoring in Public Relations and Journalism, with a minor in Business Marketing.
When she looks back on her career now, she emphasizes: “Looking back at the early days of my career, I remember the excitement of seeing a submission result in a series of stories. At that time, the number of stories was my measure of success. However, with Over the years, I have come to realize the profound impact of a single piece of high-quality reporting. This realization has become a source of inspiration for me.
Giving an example, she said, “I recently pitched a story about a heart-warming rescue to a nonprofit I work with. I successfully invited two competing local news stations, as well as the local fire department, to report on the adoption. Did a nightly news story. It was amazing to see two competing news stations working together on coverage rather than fighting over who covered what, regardless of whether other stations were doing the same story. will report it with ecstasy.
She continued, “Additionally, we were able to cover the adoption in a national publication and we just coordinated the interview questions via email and sent them b-roll clips.”
In addition, she also believes that “marketing and communication are more of a dialogue with consumers than one-way communication. All communicators should always listen to consumers’ opinions and needs, and this is what their messages should reflect .People like to be involved and not just told what they want.
The founder is also aware that the public relations industry is constantly changing, admitting: “I firmly believe that public relations, like most industries, is constantly evolving. This is a positive development for those who are adaptable and embrace change. Artificial Intelligence has become an integral part of PR, and if used in the right way and with integrity, it has the potential to significantly improve deliverables and results for clients and their consumers, which gives us confidence that the future of our industry is bright.
She observes, “The biggest change I’ve seen in recent years is adapting your pitch strategy to reach the right media and get coverage for your clients. Many newsrooms are understaffed and reporters are receiving hundreds of pitches every day . So it’s more important than ever that we review what we’re pitching to who and take the time to tailor it so that our pitches stand out as the story they want to tell our audience.
While the field of public relations continues to evolve and bring new opportunities, an emphasis on high-quality, personal client attention remains critical. If your business needs expertise in public relations and marketing, Kaona Communications is ready to help you succeed.
professional website Keona Communications
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e-mail: jodie@kainoacomms.com
Telephone: +1619-564-9306
physical address: 1224 NE 11th Ave, Fort Lauderdale, FL 33304
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