NEW YORK (CelebrityAccess) — Universal Music Publishing Group has announced the appointment of veteran brand executive Alix Kram to the newly created position of head of marketing.
Based in New York, Kram will be responsible for UPMG’s marketing efforts, coordinating with other departments and working to enhance the profile of UMPG’s catalog.
Additionally, Kram will work with Bravado, UMG’s merchandising division, to develop strategies and generate revenue opportunities for UMPG/Bravado catalog IP.
In her new role, Crum will report to UMPG Chairman and CEO Jody Gerson and UMPG Chief Operating Officer Marc Cimino.
“Alix is the perfect executive to enhance the incredible stories our songs tell and bring them to life. Not only does she have a strong track record in the branding space; she also has an eye for strategy, creative marketing A nuanced understanding that significantly expands global opportunities for our writers and songs. Jodi and I are excited to welcome her to UMPG,” said Marc Cimino, Chief Operating Officer of UMPG.
“I’m grateful to Jody Gerson and Marc Cimino for the opportunity to delve into UMPG’s iconic catalog and discover stories that can generate new energy, growth and conversation,” said Kram. “When we first met, it was clear they had created a A truly global and unique culture – a force in the industry, led by a passion for songwriters and championing the expertise of the company’s people, I’m excited to be speaking to them and around them as I build this character. Learn from a community of passionate fans of songwriters.
