RZA
LOS ANGELES (CelebrityAccess) — Irving Azoff’s Iconic Artists Group and LL Cool J’s Rock the Bells have partnered with Wu-Tang Clan founder and acclaimed producer RZA to expand the Wu-Tang brand.
The multi-partner agreement will work to preserve and expand the legacy of the pioneering hip-hop group and ensure the group’s music appeals to the next generation of fans.
The collaboration spans Wu-Tang Clan’s catalog including multi-platinum albums Enter the Wu-Tang (36 Chambers), Wu-Tang Forever and The W.
The deal will also explore film, television, merchandise and brand partnership opportunities for Wu-Tang Clan, including an upcoming collaboration with shoe maker Nike.
“As we grow from ‘legendary status’ to ‘iconic status,’ it is a perfect fit and serendipity that we join the team at Iconic Artists Group and Rock the Bells. This partnership will help us continue to elaborate on and expand the legacy of the Wu-Tang Clan .
“The Wu-Tang Party’s impact on hip-hop and the way the world views hip-hop is undeniable. This partnership with RZA and Iconic is dedicated to ensuring the importance of WTC’s music and its message is promoted now and for generations to come.”
