LONDON (CelebrityAccess) – Electronic dance music label Fabric has signed a global services agreement with digital music company Believe.
The partnership will see Fabric join the client base of b:Electronic, Believe’s electronic music brand and part of the company’s Label & Artist Solutions division, which provides professional label management, video and audience development, international editing and Services such as marketing partnerships and distribution of both.
The agreement covers Fabric brands including Fabric Originals, fabric Records and Houndstooth, as well as new brands to be launched in the near future, the companies said.
Fabric is celebrating its 25th anniversary and expects to launch a number of special projects this year, including releases from Confidence Man via its signature “fabric Presents” compilation format; Daniel Avery and Dusky via Fabric Originals; and Houndstooth advertising via The acclaimed DjRUM.
In addition, DJ and producer Laurent Garnier is expected to participate in a special label project at the end of the year, but the details are still to be determined.
“Partnering with Fabric is a landmark moment for b:Electronic. We are honored to help spread Fabric’s signature sound to a global audience. This collaboration combines Fabric’s unparalleled heritage in electronic music with our cutting-edge distribution expertise knowledge combined. We are excited to open a new chapter for this legendary brand and ensure that their music reaches every corner of the digital world.
“This partnership is an exciting opportunity for Fabric’s record division as we lead the evolution of digital music consumption in 2024. It will allow us to continue to grow our existing record label imprints while focusing on the wider of artists and accessible music output, we leverage Believe’s global network and people to focus on the streaming space.