BERLIN (CelebrityAccess) – German performing rights organization GEMA has announced the appointment of Ralph Kink to oversee the organization’s digital transformation unit.
A veteran of the digital world, Kink previously worked at Microsoft for more than two decades, holding a number of senior positions overseeing the company’s digitalization in the German market.
He is also the co-founder and chief technology officer of digital.fwd, a management consulting firm focusing on digitalization and artificial intelligence.
The shift towards technology and artificial intelligence provides PRO with advantages, including process automation and the development of new digital services, and the newly created Digital Transformation team will oversee the development and integration of these systems at GEMA.
“We cannot meet the challenges of our time without our own technical expertise. This change must start from within our Executive Board. Ralph Kink is one of our capable and intellectually curious colleague. He will bring new perspective and motivation to our organization, and his wealth of experience will help us achieve our ambitious goals.
“Imagining human-centred technology has always been at the center of my work. I feel privileged to now be able to work with GEMA staff to help our 95,000 members prepare for the digital age and make their own contribution to cultural diversity and commercial music performance. Contribute. I am particularly looking forward to meeting music creators and hearing their desires, concerns and ideas for the development of the music industry.
