Cape Town, South Africa (CelebrityAccess) — Ticketmaster Announced plans to expand its presence in Africa through the acquisition of Quicket, one of the continent’s leading event and festival ticketing companies.
Ticketmaster said the partnership with Quicket, known for its self-service platform and event organization tools, will enable it to extend its services to event producers and venues of all sizes, from small clubs to large festivals and stadiums.
Additionally, Quicket’s established presence and regional expertise in Nigeria, Uganda, Kenya, Zambia and Botswana will expand Ticketmaster’s presence in the region while providing access to proven technologies such as encrypted digital mobile ticketing across the continent .
Following the acquisition, Quicket managing director James Tagg will continue to oversee operations as a separate business unit in Cape Town.
“The passion for live entertainment is at the heart of African culture. For the past 13 years, we have helped event creators across the continent deliver exceptional experiences through our ticketing platform. This partnership with Ticketmaster marks a landmark moment , which connects African artists with global audiences and enhances the experience for local fans and promoters,” Tagg said.
“Africa is home to some of the most passionate fans in the world, and we are privileged to be able to connect with the games they love simply and securely. We are steadfast in our commitment to providing promoters, venues and artists with top-notch tools. Partnering with Quicket will enhance Our mission is to elevate Africa’s vibrant live events into the global spotlight they truly deserve. Together we will usher in a new era of unprecedented growth for the African entertainment industry.
Financial terms of the deal were not disclosed.
