LONDON (CelebrityAccess) – Apple-owned artist services company Platoon has launched an exciting new program for songwriters. The program, called “Platoon Songs,” is designed to make it easy for creators, providing them with fair terms and strong support. This initiative underscores Platoon’s commitment to recognizing and fairly compensating songwriters who have made important contributions to music.
Platoon Songs offers a unique approach to songwriter compensation and rights. Songwriters who participated in the sessions and ultimately completed the songs were paid for their work, and the deals included a share of mastering royalties on recordings released by the platoon. This structure ensures songwriters are paid fairly and is in line with recent industry calls for greater recognition of their contributions. In her acceptance speech for Songwriter of the Year at the BRIT Awards, Raye The recording industry is urged to give royalty points to master writers, emphasizing the need for fair compensation.
One of the standout features of Platoon Songs is that it offers songwriters a six-month subscription period. This period allows writers the flexibility to preserve their work and gives artists the opportunity to record and release songs. It also gives Platoon access to publishing rights to these works for the first time, fostering closer collaboration between the company and songwriters.
The program is designed to foster deeper connections within the songwriting community and more closely align songwriters with Platoon’s roster. Working closely with the publishing, creative and marketing teams, Platoon created a comprehensive campaign for the track’s public release. This holistic approach ensures each song is supported from creation to release, providing a powerful platform for songwriters to thrive.
Denzil FeigelsonThe CEO and co-founder of Platoon expressed his long-standing desire to honor songwriters: “I’ve wanted to do this for a long time – honor and pay them fairly the songwriters in the room who have contributed so much to the spirit and ownership of the song.” He also praised Platoon 7 Studio and its talented team of engineers for supporting the initiative, stressing that it is a collaborative and inclusive effort.
Linda Ayoola, Platoon’s Global Head of Music highlighted the initiative’s inclusive and collaborative vision: “Platoon Songs embodies a vision of inclusivity and collaboration, where artists are free and fearless to explore their craft. We hope to inspire a new wave of creativity and cultural resonance with every project we support, while ensuring artists receive appropriate funding and ownership, thereby enhancing their careers.
The first album under Platoon Songs is a song called “Nina”, composed by emia and Loulou, It will be launched on July 12th. LouLou is an experienced producer and writer who has worked with many dance artists to create custom tracks for brands and sporting events.
Through this initiative, Platoon aims to create a supportive community where artistic innovation can flourish. By providing fair wages and ownership opportunities, Platoon Songs works to empower songwriters and foster a new era of creativity in the music industry.
