“Hawk Tuah” – that phrase you can’t escape – will be popping up in your face more often, as a group of people are jumping on the dodgy bandwagon and banking on it by filing for a slew of trademarks.
According to documents obtained by TMZ … the number of trademarks for the phrase has reached double digits, with multiple businesses looking to slap the phrase on just about anything that might be, even loosely, related to the “hawk tuah” girl’s immortal words.
Companies are seeking the legal rights to put the phrase on T-shirts and activewear—no shocker—but also on lubricants, chewing tobacco, oral care, hair and body products, beverages…and, well, Naturally, sexual stimulants.
Someone even tried making “Hawk Tuah” hot sauce…for food. An important distinction to say the least.
It is worth noting that the request for the “Hawk Tuah” trademark does not include trademarks from Haley Welch —the woman who coined this ubiquitous phrase. We found no information with her name on it, although she may have filed under a pseudonym or an LLC.
Hawk Tuah – The original interview that started it all pic.twitter.com/QiDfnmXjye
— Postman (@officalpostman) June 22, 2024
@Official Postman
remember, Jason Poteet — Owner of Fathead Threads, a clothing company Already working with Hailey — told Rolling Stone that he suggested she apply for a trademark and that she had discussed the matter with a lawyer.
It makes sense that so many businesses have jumped on the viral craze, as Poteete says Fathead Threads has made more than $65,000 in revenue from merchandise featuring the iconic phrase.
We’ve reached out to Welch’s attorney and Fathead to see if they’ve filed for any trademarks…so far, no response.
